![]() ![]() The answer, Allen says, rests on a fundamental fact: digital radiography is more than a one-to-one swap for x-ray film. But what dentists want to know is why Kodak would be interested in PracticeWorks.” “We have a long history of leadership in dental imaging, and the Kodak medical business has a long history developing and manufacturing digital x-ray technology. “It’s easy to understand why we would want a direct digital company,” he says. ![]() As a result, he often finds himself being approached by people curious about Kodak’s latest move. Allen played a lead role in evaluating Kodak’s strategy relative to direct digital––including evaluating prospective acquisition strategies. One person in a position to answer this is David Allen, director of new business development for Kodak’s dental systems. So the first question on many people’s minds was: Why a software company? One reason for the excitement: instead of acquiring a stand-alone digital radiography company, Kodak picked PracticeWorks, Inc., the dental practice management company that had itself purchased Trophy Radiologie less than a year prior. But it still created a buzz when Kodak announced last year it was getting into the dental digital radiography business. It was a move the dental industry had expected for quite some time. ![]()
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